Lost in much of the Microsoft-Yahoo coverage is the fact that the pairing of the two companies would give Microsoft a potentially large advantage in cornering the mobile market. Microsoft has the operating system and Yahoo provides the applications -- a beautiful marriage.
Mobile marketing/advertising/monetizing is the next great digital frontier to be conquered. Americans have only started to use cellphones to their full capabilities. Businesses are salivating over the possibilities, like this one. RIP, the sandwich board. Do you think the lunch specials would beam to your phone in a chalk-like font?
Many Motives to Monetizing the Mobile Market
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