Following the model used for downloading ringtones, Paramount is attempting to charge "at least $1" for clips of its movie titles. The idea is that users could use the famous clips on blogs, as ringtones, to create funny clips and stick them on YouTube. Though this sounds like a bit of a stretch as a revenue generator, keep in mind that ringtones were never expected to be as big as they have been.
Even if this move is a success, it likely won't generate significant money for several years. It will, however, be a good marketing tool for the company. And the key, of course, is that people will gladly spend a dollar or two for some amusement and for the personalization of their phone every now and then. Since so few things now cost a dollar, people toss it over without even thinking about it. If that happens here, Paramount could have found a huge new revenue stream for the movie industry.
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