About a month ago The Baroness and I were in Florida. We were in a restaurant and a large party walked in, including one guy with a Polaroid. Considering we were out during early bird special hours, it was slightly less shocking, but I didn't even think they were still making film for that camera. The great thing was, after every picture the guy took, ... yup, he was doing the Polaroid shake. Loved that move, especially because when we were growing up, there were entrenched camps of opinion debating whether that was the best method.
Why am I telling you this? Because Polaroid is attempting one serious comeback. Polaroid has come out with a printer that wirelessly connects to and prints from your cell phone. It's so small, you can carry it around in your pocket. This is tremendous. Can't you see this being the most fun to play with when you're out with a bunch of people in a bar? You've just gotta love companies (or actors, athletes, etc.) that are at the top, crash and burn and come roaring back. It's tough to do, but it's why the E! True Hollywood story exists. (By the way, The Baroness wants credit for finding this story, so there you go, dear. Nice find!)
Am I fired up about this? You bet. Do I have concerns about its success? I do now. "The rechargeable lithium ion battery that runs the printer will last for about 15 shots," according to the story. Totally unacceptable! How can they let this thing off the assembly line when you have to recharge it after 15 shots. I still like the product and the idea (a lot!), but for $150, it's gotta have better staying power. We'll see. My bet is that this concept takes off when they can deliver at least 40-50 shots before recharge is needed.
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