Politicians Missing Out Online

With American politics at such a pivotal point, Online Spin has an interesting article on the candidates and how much they have spent online. Turns out the candidates are only spending 1% of their ad budgets online. In the case of Barack Obama, a large portion of his donations have come online and his online ad spending is still surprisingly low. The article discusses where the candidates are missing out in crafting their message through key search words. Good stuff.