No surprise at all, but yesterday's Super Bowl posted a big number. What may be surprising is that based on sheer numbers it was second on the list of most watched TV shows in U.S TV history! Maybe even more surprising, the MASH series finale drew the biggest audience ever.
This is why the networks can charge $2.7 million for a 30-second ad and companies pass it over without thinking twice. In the increasingly fragmented media world, the Super Bowl never fails to deliver. Even better, the ads are part of the spectacle and they get plenty of coverage before and after the game.
Super Numbers for Super Bowl
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2 comments:
Am I the only one who is amazed that the most watched event in TV history happened over 20 years ago? Was MASH really that popular a show that no event in history was more watched?
Way back then, they only had 3 channels and people loved M*A*S*H. I don't get it either. One of the great mysteries of our time. Like who shot JR.
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