This is a few days old -- it has been a busy week in Baronsville -- but it's an interesting profile of who actually makes up the blogosphere. (Thanks to The Big Lead for pointing us to this.) Among the more interesting stats listed here:
• 24% of adults watched TV online. We've talked about this before, but it's not the number as much as it is the growth. This number could have been counted on one hand two years ago.
• 49% of 25-41's use online auction sites. I'm not surprised at the popularity of eBay-like sites, but what's interesting is that only 30% of 13-24's use the same sites. Five years ago, when eBay was taking over the world and doing those great ads, you would have predicted a much higher number.
This survey is interesting, but incredibly general and some of the categories cover two vastly different user groups. Those who read message boards and those who post on them would seem to be very different groups, but they're lumped into one category. One more question: Does the first category ("Watching and Reading Content Created by Others") include MSM like The New York Times? That's a very vague category also.
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