The effective ad targeting on the web has forced those in the TV industry to work at creating more effective ads. TV is still the most effective -- and frankly, the only -- mass medium out there. If Turner's plan to target viewers with these contextual ads works, the cost and effectiveness of TV ads could increase. That would avoid the doom and gloom predictions of TV ads due to the DVR. Well, it could help at least.
This does seem like a great concept, though I don't know if viewers will purchase olive oil after watching a scene featuring olive oil in The Godfather. It certainly can't hurt to try to link the viewing experience with the ads. During The Office season finale (which The Baroness and I DVR-ed), we did hold off on the fast-forward to watch the Get Smart ad with Steve Carrell, but would I have done the same if they had been at Chili's and then I had seen an ad for Chili's? Doubtful.
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