I'll be honest: I'm not a Netflix guy, but that's only because The Baroness and I don't rent movies too often. Someone gave us a free month trial and we can't even figure out when we should use it (though we do want to). Now that I have disclosed my personal views, I do not understand why Blockbuster is fighting the Netflix model. Isn't it so much more convenient to shop online for what you want and have it delivered to your house? Not everyone thinks so.
Apparently, Blockbuster is trying to enhance the in-store experience because its CEO claims, "People like to shop, whether it's in a Neiman Marcus or a Blockbuster." Uh-huh. In-store shopping for clothes makes sense. The same cannot be said for movie rentals. I could pick 10 movies I want to see right now based on reviews I've read or recommendations from friends. I couldn't just imagine a shirt I might like and see how it would fit me. We're not talking apples to apples here.
Anyhoo, Blockbuster wants you to go to the store. To draw you in, the chain is installing PS3's and serving coffee, plus installing play areas for kids. Nice try, but a better solution would be making themselves more relevant to people's lives. How much extra time do these Blockbuster people think you have anyway?
How about installing more people at the counter so the lines aren't as long- isn't that the whole convenience of having the movie delivered to your mailbox?
ReplyDeleteTha Baroness