In what is no surprise to anyone, network news ratings among 18-49s have nosedived. The common perception, of course, is that the 18-49 bracket gets its news from the Internet. But what the figures in this article tell us is that the 18-49s are still watching news (at least some of them), and they're watching it on cable, not on network TV. The election may be skewing this data, but that's a post for another day.
I have to say I can't believe more isn't made of the Katie Couric situation. She was brought in to revive CBS News and the ratings have continued to tank. She's become completely irrelevant. It's just a stunning turn of events. You know, people talk about the demise of the newspaper, but the national nightly news is gone in a decade, if not sooner. Local news will survive in some form because it's becoming hyperlocal, but national network news has problems.
By the way, The Baroness and I will be heading out for a little vacay this weekend, away from the comforting protection of the Internet, so there won't be any posting until the end of the weekend.
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