The LA Times, home to plenty of turmoil over the last couple of months, is launching a local print weekly (apart from the paper) aimed at the young and hip.
What's interesting about that? Well, the print publication grew out of a website the Times started, called Metromix Los Angeles. Pretty cool that they built the brand online and then rolled out the print version. It's a good bet to succeed since sales of soft news pubs are going strong despite the slow economy.
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