Online Viewing Rules Over VOD

The Baroness and I have watched shows online -- not many but a few -- when the DVR has failed and we have missed episodes. It's a very pleasant experience and is incredibly convenient. We have rarely watched any VOD (though this could be because we have dreaded Cablevision). With that said, the numbers from this Solutions Research Group study are somewhat surprising.

According to the study, 20% of Internet users watched a show online each week and 14% watched some VOD programming each week. I assume a large percentage of the VOD comes from folks who have Comcast, which is pushing hard with its free-VOD-with-ads model. Still, I was very surprised at the overall usage numbers for both segments. It would have also been helpful to know if the results had been broken down into free VOD versus pay-per-view, but alas, no such luck.

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