Nielsen, the audience measurement giant, has decided to buy a stake in NeuroFocus, a company that determines how your brainwaves respond to ads and products millisecond by millisecond. As Nielsen head Susan Whiting explained, "This alliance will enable us to gather truly unique insights about the consumers' attitudes and behavior about which they themselves may not even be fully aware."
Yikes. I guess this means they'll be able to tell that I secretly like Fox's The Moment of Truth. Oh well, at least I know I hate Howie Mandel. Even my own brain couldn't fool me on that one.
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