If Google is worried about click traffic dropping, the search giant may want to take a page from the web portals in China. After all, it seems that those portals have learned from The New York Post.
Due to intense competition among these sites in China, the portals have decided to promote controversy and watch users flock to their sites to find out what the real story is. If it sounds familiar, the Post has used this model since the Son of Sam days, and it works well. Many of these stories in China revolve around photo-doctoring. This causes the tech crowd to get involved and the portals then have blogs and testimony from experts to argue different sides of the issue. This is the viral media world. Users often don't even read to the end of a story before it's shared with their friends or posted on a blog.
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