The power of the Super Bowl is just amazing. I swore to myself that I wouldn't write too much about sports-related stuff here -- that lasted about a week -- but the Super Bowl is an American phenomenon at this point. Apparently, there are projections that Super Bowl-related spending will be about $10 billion. Whew.
A few gems from the story:
* 3.9 million people plan to buy a new TV to celebrate the event. That number is up 50% from last year.
* Roughly 70% of consumers plan to watch the game. Since nothing else is on TV at that time, that should work out to about a 90 share for the game. Too bad Nielsen hasn't figured out how to effectively measure group watching.
Speaking of new TVs and the power of the Super Bowl, the reason they chose to wait until February of next year to make the TV switch from digital to analog? Yup, the Super Bowl. The FCC didn't want chaos to break out when people with analog TVs (yours truly!) realized they couldn't watch the big game.
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